About the project

Identity and packaging for Firestorm Cannabis, anchored by a logo-shaped diecut that doubles as the product window.

Firestorm Cannabis needed a visual identity that could hold its own on a crowded retail shelf. As sole designer covering creative direction, art direction, and design, I built the full system end-to-end: brand identity and packaging anchored by a logo-shaped diecut that lets the edibles show through the box. The result reads as Firestorm before the customer ever picks it up.

Role
Creative Director, Art Director, Designer
Team
Solo
Timeline
3 weeks
Tools
Illustrator, Photoshop, After Effects
Deliverables
Brand Identity, Packaging, Motion
Client
Firestorm Cannabis
About the project

Identity and packaging for Firestorm Cannabis, anchored by a logo-shaped diecut that doubles as the product window.

Firestorm Cannabis needed a visual identity that could hold its own on a crowded retail shelf. As sole designer covering creative direction, art direction, and design, I built the full system end-to-end: brand identity and packaging anchored by a logo-shaped diecut that lets the edibles show through the box. The result reads as Firestorm before the customer ever picks it up.

Role
Creative Director, Art Director, Designer
Team
Solo
Timeline
3 weeks
Tools
Illustrator, Photoshop, After Effects
Deliverables
Brand Identity, Packaging, Motion
Client
Firestorm Cannabis
About the project

Identity and packaging for Firestorm Cannabis, anchored by a logo-shaped diecut that doubles as the product window.

Firestorm Cannabis needed a visual identity that could hold its own on a crowded retail shelf. As sole designer covering creative direction, art direction, and design, I built the full system end-to-end: brand identity and packaging anchored by a logo-shaped diecut that lets the edibles show through the box. The result reads as Firestorm before the customer ever picks it up.

Role
Creative Director, Art Director, Designer
Team
Solo
Timeline
3 weeks
Tools
Illustrator, Photoshop, After Effects
Deliverables
Brand Identity, Packaging, Motion
Client
Firestorm Cannabis
Smooth Scroll
This will hide itself!
About the project

Identity and packaging for Firestorm Cannabis, anchored by a logo-shaped diecut that doubles as the product window.

Firestorm Cannabis needed a visual identity that could hold its own on a crowded retail shelf. As sole designer covering creative direction, art direction, and design, I built the full system end-to-end: brand identity and packaging anchored by a logo-shaped diecut that lets the edibles show through the box. The result reads as Firestorm before the customer ever picks it up.

Role
Creative Director, Art Director, Designer
Team
Solo
Timeline
3 weeks
Tools
Illustrator, Photoshop, After Effects
Deliverables
Brand Identity, Packaging, Motion
Client
Firestorm Cannabis
About the project

Identity and packaging for Firestorm Cannabis, anchored by a logo-shaped diecut that doubles as the product window.

Firestorm Cannabis needed a visual identity that could hold its own on a crowded retail shelf. As sole designer covering creative direction, art direction, and design, I built the full system end-to-end: brand identity and packaging anchored by a logo-shaped diecut that lets the edibles show through the box. The result reads as Firestorm before the customer ever picks it up.

Role
Creative Director, Art Director, Designer
Team
Solo
Timeline
3 weeks
Tools
Illustrator, Photoshop, After Effects
Deliverables
Brand Identity, Packaging, Motion
Client
Firestorm Cannabis
About the project

Identity and packaging anchored by a logo-shaped diecut.

Sole designer on brand identity and packaging for Firestorm Cannabis. The packaging window is cut in the shape of the logo, so the brand mark and the product reveal do the same job.

Role
Creative Director, Art Director, Designer
Team
Solo
Timeline
3 weeks
Tools
Illustrator, Photoshop, After Effects
Deliverables
Brand Identity, Packaging, Motion
Client
Firestorm Cannabis
Smooth Scroll
This will hide itself!
About the project

Identity and packaging for Firestorm Cannabis, anchored by a logo-shaped diecut that doubles as the product window.

Firestorm Cannabis needed a visual identity that could hold its own on a crowded retail shelf. As sole designer covering creative direction, art direction, and design, I built the full system end-to-end: brand identity and packaging anchored by a logo-shaped diecut that lets the edibles show through the box. The result reads as Firestorm before the customer ever picks it up.

Role
Creative Director, Art Director, Designer
Team
Solo
Timeline
3 weeks
Tools
Illustrator, Photoshop, After Effects
Deliverables
Brand Identity, Packaging, Motion
Client
Firestorm Cannabis
About the project

Identity and packaging for Firestorm Cannabis, anchored by a logo-shaped diecut that doubles as the product window.

Firestorm Cannabis needed a visual identity that could hold its own on a crowded retail shelf. As sole designer covering creative direction, art direction, and design, I built the full system end-to-end: brand identity and packaging anchored by a logo-shaped diecut that lets the edibles show through the box. The result reads as Firestorm before the customer ever picks it up.

Role
Creative Director, Art Director, Designer
Team
Solo
Timeline
3 weeks
Tools
Illustrator, Photoshop, After Effects
Deliverables
Brand Identity, Packaging, Motion
Client
Firestorm Cannabis
About the project

Identity and packaging for Firestorm Cannabis, anchored by a logo-shaped diecut that doubles as the product window.

Firestorm Cannabis needed a visual identity that could hold its own on a crowded retail shelf. As sole designer covering creative direction, art direction, and design, I built the full system end-to-end: brand identity and packaging anchored by a logo-shaped diecut that lets the edibles show through the box. The result reads as Firestorm before the customer ever picks it up.

Role
Creative Director, Art Director, Designer
Team
Solo
Timeline
3 weeks
Tools
Illustrator, Photoshop, After Effects
Deliverables
Brand Identity, Packaging, Motion
Client
Firestorm Cannabis
Smooth Scroll
This will hide itself!