About the project

Ongoing brand creative for Tales & Travels, spanning character development, seasonal campaigns, and holiday hero artwork.

Three bodies of work for Tales & Travels: an ongoing generative AI character library built out as new strains and SKUs launch, a one-week Shamrock Shake campaign for St. Patrick's Day designed and animated by hand, and a one-week Holiday Sweepstakes campaign with AI-assisted hero artwork. I led visual design and motion across all three, partnering with the Art Director.

Role
Graphic Designer, Motion Designer, AI Prompt Writer
Team
1 Art Director, 1 Designer (me)
Timeline
Ongoing (characters), 1 week each (campaigns)
Tools
Midjourney, Photoshop, After Effects
Deliverables
Character Design, Campaign Creative, Motion, Hero Artwork
Client
Tales & Travels
About the project

Ongoing brand creative for Tales & Travels, spanning character development, seasonal campaigns, and holiday hero artwork.

Three bodies of work for Tales & Travels: an ongoing generative AI character library built out as new strains and SKUs launch, a one-week Shamrock Shake campaign for St. Patrick's Day designed and animated by hand, and a one-week Holiday Sweepstakes campaign with AI-assisted hero artwork. I led visual design and motion across all three, partnering with the Art Director.

Role
Graphic Designer, Motion Designer, AI Prompt Writer
Team
1 Art Director, 1 Designer (me)
Timeline
Ongoing (characters), 1 week each (campaigns)
Tools
Midjourney, Photoshop, After Effects
Deliverables
Character Design, Campaign Creative, Motion, Hero Artwork
Client
Tales & Travels
About the project

Ongoing brand creative for Tales & Travels, spanning character development, seasonal campaigns, and holiday hero artwork.

Three bodies of work for Tales & Travels: an ongoing generative AI character library built out as new strains and SKUs launch, a one-week Shamrock Shake campaign for St. Patrick's Day designed and animated by hand, and a one-week Holiday Sweepstakes campaign with AI-assisted hero artwork. I led visual design and motion across all three, partnering with the Art Director.

Role
Graphic Designer, Motion Designer, AI Prompt Writer
Team
1 Art Director, 1 Designer (me)
Timeline
Ongoing (characters), 1 week each (campaigns)
Tools
Midjourney, Photoshop, After Effects
Deliverables
Character Design, Campaign Creative, Motion, Hero Artwork
Client
Tales & Travels
Smooth Scroll
This will hide itself!
About the project

Ongoing brand creative for Tales & Travels, spanning character development, seasonal campaigns, and holiday hero artwork.

Three bodies of work for Tales & Travels: an ongoing generative AI character library built out as new strains and SKUs launch, a one-week Shamrock Shake campaign for St. Patrick's Day designed and animated by hand, and a one-week Holiday Sweepstakes campaign with AI-assisted hero artwork. I led visual design and motion across all three, partnering with the Art Director.

Role
Graphic Designer, Motion Designer, AI Prompt Writer
Team
1 Art Director, 1 Designer (me)
Timeline
Ongoing (characters), 1 week each (campaigns)
Tools
Midjourney, Photoshop, After Effects
Deliverables
Character Design, Campaign Creative, Motion, Hero Artwork
Client
Tales & Travels
About the project

Ongoing brand creative for Tales & Travels, spanning character development, seasonal campaigns, and holiday hero artwork.

Three bodies of work for Tales & Travels: an ongoing generative AI character library built out as new strains and SKUs launch, a one-week Shamrock Shake campaign for St. Patrick's Day designed and animated by hand, and a one-week Holiday Sweepstakes campaign with AI-assisted hero artwork. I led visual design and motion across all three, partnering with the Art Director.

Role
Graphic Designer, Motion Designer, AI Prompt Writer
Team
1 Art Director, 1 Designer (me)
Timeline
Ongoing (characters), 1 week each (campaigns)
Tools
Midjourney, Photoshop, After Effects
Deliverables
Character Design, Campaign Creative, Motion, Hero Artwork
Client
Tales & Travels
About the project

Ongoing brand creative for Tales & Travels.

Three projects: an ongoing AI character library, a hand-crafted Shamrock Shake campaign, and AI-assisted Holiday Sweepstakes artwork. Led design and motion alongside the AD.

Role
Graphic Designer, Motion Designer, AI Prompt Writer
Team
1 Art Director, 1 Designer (me)
Timeline
Ongoing (characters), 1 week each (campaigns)
Tools
Midjourney, Photoshop, After Effects
Deliverables
Character Design, Campaign Creative, Motion, Hero Artwork
Client
Tales & Travels
Smooth Scroll
This will hide itself!
About the project

Ongoing brand creative for Tales & Travels, spanning character development, seasonal campaigns, and holiday hero artwork.

Three bodies of work for Tales & Travels: an ongoing generative AI character library built out as new strains and SKUs launch, a one-week Shamrock Shake campaign for St. Patrick's Day designed and animated by hand, and a one-week Holiday Sweepstakes campaign with AI-assisted hero artwork. I led visual design and motion across all three, partnering with the Art Director.

Role
Graphic Designer, Motion Designer, AI Prompt Writer
Team
1 Art Director, 1 Designer (me)
Timeline
Ongoing (characters), 1 week each (campaigns)
Tools
Midjourney, Photoshop, After Effects
Deliverables
Character Design, Campaign Creative, Motion, Hero Artwork
Client
Tales & Travels
About the project

Ongoing brand creative for Tales & Travels, spanning character development, seasonal campaigns, and holiday hero artwork.

Three bodies of work for Tales & Travels: an ongoing generative AI character library built out as new strains and SKUs launch, a one-week Shamrock Shake campaign for St. Patrick's Day designed and animated by hand, and a one-week Holiday Sweepstakes campaign with AI-assisted hero artwork. I led visual design and motion across all three, partnering with the Art Director.

Role
Graphic Designer, Motion Designer, AI Prompt Writer
Team
1 Art Director, 1 Designer (me)
Timeline
Ongoing (characters), 1 week each (campaigns)
Tools
Midjourney, Photoshop, After Effects
Deliverables
Character Design, Campaign Creative, Motion, Hero Artwork
Client
Tales & Travels
About the project

Ongoing brand creative for Tales & Travels, spanning character development, seasonal campaigns, and holiday hero artwork.

Three bodies of work for Tales & Travels: an ongoing generative AI character library built out as new strains and SKUs launch, a one-week Shamrock Shake campaign for St. Patrick's Day designed and animated by hand, and a one-week Holiday Sweepstakes campaign with AI-assisted hero artwork. I led visual design and motion across all three, partnering with the Art Director.

Role
Graphic Designer, Motion Designer, AI Prompt Writer
Team
1 Art Director, 1 Designer (me)
Timeline
Ongoing (characters), 1 week each (campaigns)
Tools
Midjourney, Photoshop, After Effects
Deliverables
Character Design, Campaign Creative, Motion, Hero Artwork
Client
Tales & Travels
Smooth Scroll
This will hide itself!