A brand refresh built on diagnosis first, three creative directions, then applied collateral that actually connects.
A wireless brand came to me with marketing materials that had gone flat: inconsistent typography, a tired palette, and stock imagery that drained the brand of energy. As sole designer, I started with an audit of their existing collateral, developed three distinct creative directions as moodboards, then executed the chosen direction across refreshed posters, banners, and marketing assets. Discovery and execution, in two weeks.
A brand refresh built on diagnosis first, three creative directions, then applied collateral that actually connects.
A wireless brand came to me with marketing materials that had gone flat: inconsistent typography, a tired palette, and stock imagery that drained the brand of energy. As sole designer, I started with an audit of their existing collateral, developed three distinct creative directions as moodboards, then executed the chosen direction across refreshed posters, banners, and marketing assets. Discovery and execution, in two weeks.
A brand refresh built on diagnosis first, three creative directions, then applied collateral that actually connects.
A wireless brand came to me with marketing materials that had gone flat: inconsistent typography, a tired palette, and stock imagery that drained the brand of energy. As sole designer, I started with an audit of their existing collateral, developed three distinct creative directions as moodboards, then executed the chosen direction across refreshed posters, banners, and marketing assets. Discovery and execution, in two weeks.
